Overview of Google Business Profile policies
Any content added to their Business Profile must accurately represent the location in question and follow the policies and guidelines. When violations occur, we’ll take necessary steps to restrict the content from displaying, or restrict access to the profile or merchant account.
All Google Business Profile policies & guidelines
This article outlines our key policies and explains the most common issues merchants may experience, but it is not comprehensive. View a complete list of Google Business Profile policies & guidelines.
Prohibited and restricted content
All content added to a Business Profile must abide by Google’s Prohibited and restricted content policies. These policies apply to all content formats, which includes Reviews, Photos, and Videos. Profiles and content that does not meet these criteria may be rejected from publication on Google.
Account level restrictions
Merchants can lose access to their Business Profile or have their access restricted for the following reasons:
Eligibility
Google has the following restrictions and qualifications for Business Profiles:
Ownership
Issues with Business Profile ownership include:
Posting restrictions
When user contributions to a profile are consistently unhelpful, harmful, off-topic or generally violate Google Policies, we may limit or suspend user generated content for that profile. An example would be a series of poor reviews for a business for reasons not related to the business itself. Learn more about posting restrictions.
Reasons submitted content may be rejected
Content added to a Business Profile may be rejected for several reasons.
Other reasons content may fail to publish
Sometimes submitted content may fail to publish for non-policy reasons which may include:
