Tyla
Strong Start for Tyla as IS IT LOVE Earns 848,000 Opening-Day Streams on Spotify
South African global sensation Tyla has kicked off her A*POP era in impressive fashion, as her newly released single IS IT LOVE recorded 848,000 opening-day streams on Spotify globally.
The strong debut underscores Tyla’s growing influence as one of Africa’s biggest international music exports. Serving as the introduction to her upcoming album A*POP, IS IT LOVE has quickly resonated with listeners worldwide, combining her signature blend of Afropop, pop, and Amapiano-inspired sounds.
The opening-day performance reflects the anticipation surrounding Tyla’s next chapter following her breakthrough success on the global stage. With fans eager to experience her new musical direction, the single has generated significant engagement across streaming platforms and social media.

As the lead release ushering in the A*POP era, IS IT LOVE not only sets the tone for the album but also reinforces Tyla’s ability to attract a global audience. The impressive first-day numbers signal strong momentum heading into the July 24 release of A*POP, one of the most anticipated projects of the year.
With 848,000 streams recorded on its first day alone, IS IT LOVE marks another notable milestone in Tyla’s rapidly ascending career and highlights the continued global expansion of African music.
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