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GTA 6 will finally get an official trailer early next month, probably the same day as The Game Awards on the 7th of December. Once the trailer lands, it will end a decade-long wait for the new GTA title. Rockstar Games and the parent company, Take-Two Interactive have done a decent job of keeping the details of the upcoming title close to their chest, even if a lot has leaked already.
Of all the leaked content that’s been discussed several times by fans and critics over the past couple of years, one lingering concern for the game has always been about the final price that would be charged. From early rumors stating GTA 6 could well be a worthy $70 game to recent rumors of the base edition costing more than $100, fans have been divided and concerned about the next title in the Grand Theft Auto franchise.
Take-Two’s CEO Bizzare Algorithm to Calculate Price for Modern Games, Leaving Fans Puzzled and Worried
Take-Two Interactive CEO believes premium gaming should be sold for a lot more!
At a recent investors call, Take-Two’s CEO Strauss Zelnick discussed the pricing for modern games and shared his thoughts on how things could change in the future in terms of how games get priced. Zelnick gave the example of Netflix’s subscription rates, which have steadily risen in the past couple of years.
Zelnick did agree that the two different services couldn’t be justly compared and that publishers cannot just go ahead and raise the prices of their games in the near future, even if publishers feel they’re “overdelivering“. Zelnick then went on to share Take-Two’s own way of calculating a video game’s price which was rather confusing.
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Zelnick mentioned the algorithm used calculates what gamers get out of a video game every hour they play the title, along with the number of hours gamers expect to get out of a title and finally the price that gamers perceive to be the overall value of the title they’re playing.
Given Zelnick’s take on a fair price for modern games, it shouldn’t come as a surprise that gamers are overly concerned about the price of GTA 6. There have been several rumors related to the final price tag GTA 6 would come out with, ranging from anything between $100 to $150. Taking Zelnick’s strange algorithm into account, the gaming community’s worst fears could just come true.
The Launch Price for Premium Editions of GTA 6 Could End Up Breaking Records
A collector’s edition of GTA 6 could break all sorts of records if Zelnick has his way.
Zelneck went on to mention how the prices for currently offered GTA titles are still very much low, in terms of the number of hours of engagement that players get out of it, which is at an all-time high. He stated that the gaming industry as a whole “offers a terrific price-to-value opportunity for consumers“.
During the recently concluded Tokyo Game Show, Capcom’s President Harushiro Tsujimoto gave a speech where he was also of the opinion that modern video games are priced way too low. Although Tsujimoto mentioned that the development costs now are “100 times” more compared to when the Nintendo Famicom was released, he also chimed in that wages must also see a raise.
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In Zelnick’s opinion, the current standard of $70 which was raised last year, for “certain frontline products” was the first price increase after “many years after many generations”. For this reason, Zelnick believes the value provided to consumers by Take-Two Interactive is “terrific“.
The development for GTA 6 is heavily rumored to have cost over $1 billion dollars, which is well over double the cost that it took to develop GTA 5/GTA Online, which was said to be around $200 million, albeit it was a decade back. While that could be a major factor in deciding the final price for the next GTA title, it’s still not expected to sway too much away from the standard $70 offering.
GTA 5 Premium Edition & Megalodon Shark Card Bundle still sells at $89.99, and a similar Premium version of GTA 6 is expected to cost upwards of $90. Marvel’s Spider-Man 2 was recently released a Collector’s Edition that costs $229.99 and Horizon Forbidden West Collector’s Edition costs $244.95. If a similar collector’s edition comes out for GTA 6, it shouldn’t surprise gamers if the price tag is upwards of $250.
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