The Morning Show Season 4 is returning to Apple TV+ on September 17, 2025. The streaming platform has released the first official trailer, giving a glimpse into the chaos set to unfold in the world of morning television.
The new season picks up two years after the events of Season 3, where Alex orchestrated a merger with rival NBN, and Bradley turned herself in to the FBI for covering up her brother’s involvement in the January 6th insurrection. However, the new trailer suggests a reversal with Alex now finding herself under scrutiny, while Bradley reemerges as a looming threat.
The Morning Show Season 4 Trailer Teases Betrayal and Backlash for Alex Levy’s Reign
The trailer for The Morning Show Season 4 is sparking with betrayal and backlash, highlighting Alex Levy (Jennifer Aniston) in a new leadership role and the return of Bradley Jackson. Following the UBA–NBN merger, Alex has risen to lead the newly formed UBN.
But it’s far from what she envisioned. Despite her authority, Alex faces challenges on multiple fronts. Marion Cotillard’s Celine Dumont questions her “female utopia,” while Boyd Holbrook’s Brodie further complicates her personal and professional life.
It also hints that Alex is under siege from unseen forces. “Someone’s really trying to set me up,” she is heard saying in the trailer, just as the FBI storms the building, signaling a high-stakes confrontation.
Amid betrayals, rivalries, and shifting alliances in The Morning Show Season 4, Alex must navigate moral battles, corporate intrigue, and personal entanglements while asserting control over a newsroom where loyalty is fleeting.
Bradley Digs Into UBA’s Darkest Secrets in The Morning Show Season 4
The show has teased Bradley’s return to behind The Morning Show desk, and the trailer reaffirms it with Reese Witherspoon’s character stepping back into the journalism spotlight nearly two years after past upheavals.
Reese Witherspoon in The Morning Show Season 4 | Credit: Apple TV+
Alongside her professional endeavors, there are hints of personal developments, including fleeting moments with Cory (Billy Crudup), suggesting that their complicated relationship may be revisited.
However, what really takes center stage for her is the high-stakes story she’s tackling. Bradley dives into a UBA cover-up, working closely with former colleague Chip (Mark Duplass), signaling that her investigative drive remains as fierce as ever. She even pushes back on Alex when asked to shut the story down, showing she won’t back down.
Season four promises to explore Bradley’s resilience, determination, and commitment to uncovering the truth, even as she confronts both personal and professional obstacles in a newsroom where nothing, and no one, can be fully trusted.
Tune in to The Morning Show Season 4 to see if Alex can hold her empire together or if everything will come crashing down on her. Let us know your predictions below.
The Morning Show is set to premiere on September 17, 2025, on Apple TV+.
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