Rite Foods Limited, a leading Nigerian food and beverage company, joins the global recognition of families as the foundation of society on this year’s International Day of Families, celebrated annually on May 15th.
The theme of the 2024 International Day of Families “Embracing Diversity, Strengthening Families,” honors the significance of strong family bonds in nurturing love, understanding, and stability, and Rite Foods acknowledges the various forms families take as well as their crucial role in providing care and support to individuals.
This aligns perfectly with the company’s long-held belief that families are the backbone of a healthy community, and given that, Mr. Seleem Adegunwa, the company’s Managing Director/Chief Executive Officer, stated, “International Day of Families is a reminder of the strength and love families bring to our lives. It’s also a reminder that family isn’t always about blood ties. Celebrating togetherness and acknowledging our unique differences is what truly matters.”
Beyond providing high-quality products that cater to different age groups, lifestyles, and tastes, the company’s sponsorship of family-oriented initiatives like “Big Family Dream,” a Nigerian reality TV game show where families can show their financial literacy knowledge and other fun games to win prizes that may include better housing conditions, home appliances, a weekend getaway, and a family dinner, is a proof of that belief.
Rite Foods Ltd encourages people to remember that families come in all shapes and sizes, yet they share a common thread – the power of love and support and treat everyone with kindness.
The company’s focus on consumers has been demonstrated through their support for different causes that have earned it different awards which include “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; “Best Value for Money – Carbonated Drink Brand 2023” for Bigi Cola; “Best Value for Money – Energy Drinks Brand 2023” for Fearless Energy Drink; and “Best Value for Money – Sausage Brand 2023” for Bigi Beef Sausage Roll. Also, the premium Sosa Fruit Drink won the “Outstanding New Product of the Year – Juice” in 2023, among others.