Beyonce wins legal battle to trademark daughter’s name

American singer Beyonce, has won a long standing legal battle to trademark her daughter’s name, Blue Ivy.

This was confirmed on December 31 by The Trademark Official Gazette, granting the global superstar exclusive rights to her daughter’s name, after 12 long years of legal battle.

The battle began in 2012 when Beyoncé and Jay-Z filed for the trademark shortly after Blue Ivy’s birth.

This was to prevent others from profiting off their daughter’s name.

The filing faced resistance from wedding planner Veronica Morales, who had used “Blue Ivy Events” for her business since 2009.

However, the U.S. Patent and Trademark Office ruled in 2020 that the event company’s name and Blue Ivy’s name were distinct, dismissing Morales’ objections.

In 2023, Beyoncé renewed her trademark application but encountered another hurdle when a Wisconsin boutique claimed the “Blue Ivy” logo. After the boutique failed to oppose the filing, Beyoncé’s legal team proceeded, marking the final stages of her successful claim.